Guide to referral in the sport & fitness sector

Sport, perhaps more than any other sector, has the power to bring people together for a shared interest. This is even more true now, given marketing has evolved towards building deeper and more personal connections with customers. Making referral marketing the perfect acquisition tool for sport and fitness brands.

This guide will show you:

• The business case for developing a referral marketing strategy
• The customer touchpoints where refer-a-friend can be promoted
• The best incentives to drive results
• Examples of referral for top sport and fitness brands

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