Evolution of the DMP

More than ever, enterprise businesses across a range of sectors need a 360-degree view of their customers, and a reliable way of keeping track of their ever-expanding digital footprint.

Learn how the data management platform (DMP) has evolved significantly from a tactical tool used exclusively in the display advertising arena to a more strategic technology at the heart of customer intelligence.

Today, half of all enterprises use a DMP to better capture, merge and interpret customer data. But, with customer expectations constantly changing, a DMP needs to be smart and agile enough to evolve with personalisation and audience profiling trends.
 
Read Evolution of the DMP, produced by London Research in partnership with Adobe, to learn:
 

• Why DMPs are an essential marketing tool.
• How DMPs work alongside customer data platforms to merge data from almost anywhere.
• How using customer data to enhance the customer experience helps you stay ahead of the competition.