Demand Exchange On-Demand Webinar
This on-demand webinar looks at B2B content from the perspective of both those marketing it and those consuming it.
The session is aimed at technology vendors and other brands seeking to ensure their content resonates as strongly as possible with the right B2B audiences and personas.
Questions answered in the on-demand webinar include:
Watch now and make the most out of your content in 2021.
Linus is Co-Founder of London Research and a renowned tech industry analyst who has spent more than 20 years producing content for industry giants such as Adobe, Microsoft, Oracle and Salesforce. He has overseen the publication of hundreds of research-based reports, and is a sought-after speaker for webinars and events internationally.
John has more than 20 years of digital marketing industry experience and has seen the industry grow from the early internet pioneers to today’s bustling marketplace. Both the British Interactive Media Association and Drum magazine have ranked John as one of the top 100 people in the UK’s digital industry, while business magazine Fast Company listed John in their top 50 most influential people on the web.
Ben has held global roles with leading marketing technology companies – Unica, Chordiant, smartFOCUS, Pitney Bowes Software. He’s led the data charge at big agencies – RAPP and DDB.
Now he works directly with clients who want to take control, by identifying where to best focus efforts to help them grow rapidly. How? He bridges data, technology and marketing with commercial and common sense thinking.