Single Customer View A Mythical Beast or the Holy Grail of Marketing?

According to our research to 1,000 global marketers only 1 in 5 have access to unified online and offline data in a Single Customer View. Having been referred to in some marketing circles as ‘the mythical beast of marketing’, we’re going to set the record straight and show you 3 things:

1. How to unify data and the process data must go through
2. The benefits and gains seen from a Single Customer View
3. Evolution of the marketing database and rise of Customer Data Platforms.

Grab your notepad and pen and join us for this monster of a session!