Got CRM? Why You Need Marketing Automation, Too

Marketing automation completes the circuit by generating, nurturing, and managing quality leads throughout the buyer journey - from initial awareness to organizational advocacy. To take your organization to the next level, you need both - and you need to understand how these two systems work together to generate serious results.

Download this eBook and you'll learn how:

• New buyer behaviors are driving serious changes in marketing
• Integrating your CRM with Act-On empowers you to scale your efforts
• You Can Leverage Data to Build Engagement, Trust, and Advocacy
• Marketing Automation Can Catalyze Account-Based Marketing
• Choosing the Right Platform Will Make All the Difference