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Acquia Report
Working with Customer Data: From Collection to Activation
Report
14 Min Read
Report
14 Min Read

In partnership with Acquia

Working with Customer Data: From Collection to Activation

Despite the sheer quantity of customer data companies have on hand, many struggle to transform that data into insights and actions that accomplish actual business goals, like creating engaging customer experiences or delivering substantial results from marketing efforts.

Proper management and activation of customer data is essential for effective marketing. In this e-book Acquia cover the tools and process for bringing your data to life.

Download your free copy of "Working With Customer Data: From Collection to Activation" today to learn:

  • The four phases of customer data management and how to approach them
  • How to get the most out of your customer data
  • The benefits of activating your customer data
  • Where you are on your customer data journey

  • Keep up to date with global best practice in data driven marketing