Acquia Report
Customer Data Platforms (CDPs) have become a competitive necessity for today’s retail environment. Consumers’ expectations of retailers to deliver engaging, well-timed and relevant experiences have skyrocketed, while the amount of marketing tools, channels and data silos has made meeting this expectation difficult for retail marketers.
Many multi-channel brands have turned to CDPs to solve this problem, but understanding which CDP use cases will actually move the needle can depend on the industry, maturity of the company, and many other factors.
This whitepaper, authored by the Customer Data Platform Institute, helps retailers build a roadmap of success for how to use a CDP most effectively — across digital advertising, outbound marketing, customer engagement and analytical types of use cases. If you are just getting started on your CDP journey, download this whitepaper to learn: